It is essential to maintain best practices when using meta keywords. However, these tags still have value in WordPress due to their function of providing additional indexed pages and assisting Google in accurately ranking pages.Īlso, they can be used to improve the URL format of your website by adding more relevant keywords.

Your search engine rankings may suffer if your meta keyword tags are overloaded with terms. So, removing the meta keyword tags from any page is often recommended because they have little impact on SEO. When it comes to meta keywords best practices, the consensus is that they don’t actually help with SEO rankings.

The meta keywords HTML code looks like this: The major search engines don’t consider meta keyword tags in search algorithms to determine your website’s search rankings. So it can be beneficial to include meta keywords only if you run paid campaigns on these same search engines. It is possible that certain search engines still use them to factor into their organic rankings. This lack of transparency in search engines’ ranking algorithms is likely meant to discourage people from manipulating the system. This greatly reduced the relevancy and value of the search results.īut there is still some uncertainty regarding whether meta keywords are completely removed from the algorithm. Developers would stuff high-volume keywords into the code to rank low-quality pages for those specific terms. Google and other search engines may have devalued the impact of meta keywords due to their abuse by some site owners and marketers. Although it’s not useful for SEO, some internal website search systems still utilize meta keyword tags. In modern SEO practices, the meta keyword tag is disregarded, and instead, other methods like website content optimization are used to help boost SEO. This means that if your meta keywords are overly stuffed with irrelevant keywords, this could work against you in Bing. Google stopped using meta keywords for rankings in 2009 and Bing announced that they used the tag as a spam signal in 2011. Photo by Christin Hume on Unsplash Are Meta Keywords Important for SEO?

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